DHL Express partnered with digital luggage storage platform Stasher to offer secure baggage storage for international travelers arriving in the United States for the 2026 FIFA World Cup, which kicks off June 11 across 16 host cities. The service allows visitors to store luggage at verified locations including hotels, retail stores, and dedicated storage points — enabling tourists to explore host cities without dragging suitcases between accommodation check-in and check-out windows. For DHL, the initiative serves as both a brand visibility play during the world's most-watched sporting event and a testbed for on-demand urban logistics capabilities that could extend to broader e-commerce click-and-collect services. The World Cup is expected to draw over 5 million international visitors to the U.S., creating unprecedented demand for ancillary logistics services in host city downtown areas.
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