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Amazon announced a €10 billion ($10.8 billion) investment across its European fulfillment and delivery network, creating 25,000 jobs and rolling out next-generation robotics including an upgraded AI-powered Proteus warehouse robot capable of responding to conversational prompts. Announced at the Delivering the Future event in London on June 4, the investment represents one of Amazon’s largest-ever European supply chain commitments. The new Proteus robot enables natural language interaction between workers and robotic systems, signaling Amazon’s strategic bet that robotics-driven efficiency will define next-gen e-commerce fulfillment economics.