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Logistics Technology

C.H. Robinson Debuts AI Supply Chain Platform as Freight Forwarders Race to Digitalize Operations

Source: Container News / Supply-News · 2026-06-05
Summary

C.H. Robinson unveiled a new AI-driven supply chain management platform in early June, marking the latest move by a major forwarder to bundle predictive analytics, automated procurement, and real-time visibility into a single interface for shippers. The platform uses machine learning to recommend routing changes, flag disruptions, and optimize carrier selection across modes. The launch underscores the intensifying technology race among global forwarders — including DHL, Kuehne+Nagel, and DSV — to capture shippers seeking digital-first logistics partners amid persistent rate volatility.

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