Samsara Debuts $35B Cargo Theft Tracking Label and Agent Studio AI at Beyond 2026 Conference

Summary

At its Beyond 2026 customer conference in Las Vegas, Samsara unveiled the Samsara Tracking Label — a paper-thin, disposable Bluetooth tracking device providing near real-time freight visibility — and Agent Studio, a no-code AI workflow automation tool. The tracking label targets the U.S. cargo theft problem, which costs businesses an estimated $35 billion annually, a figure that has risen 60% year-over-year. Both products integrate with Samsara’s Connected Operations Cloud and aim to democratize supply chain visibility for small and mid-size shippers.