Summary
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Ulta Beauty launched nationwide same-day delivery through Uber Eats on June 1, adding to existing partnerships with Instacart and DoorDash, signaling that on-demand delivery through gig-economy platforms has become table stakes in consumer retail. The multi-platform strategy adds operational complexity to inventory visibility and fulfillment workflows. For logistics operators, the trend underscores how consumer expectations for rapid delivery have extended beyond food into beauty, health, and high-repurchase categories, pressuring warehouse pick-and-pack operations to support single-unit fulfillment at scale.